Developed the “2 Bonds, 1 Vision” concept which took place over two coordinated campaigns over two years and resulted in two successful bond campaigns that will raise $187 million dollars to move the school district forward without raising the tax rate.
Created digital and tangible marketing pieces that provided info on all the important aspects of the bond campaigns.
Developed storyboards, produced and wrote the scripts for innovative bond videos that used Bryan ISD students.
THE ESSENTIAL EIGHT
Far from a “one-off” marketing campaign, the bryanisd.org/essential8 has stayed relevant year after year.
In Year 1, the elements of the campaign were defined. Year 2, told the public why the campaign mattered through the stories of Bryan ISD’s students. Year 3, featured an honest discussion of how the Essential 8 applied to the real world during a pandemic. And, the most recent year, Year 4, told the story of the Essential 8 in the community.
Built around eight essential character traits, the campaign and the program seem destined to continue far into the future – an uncommon feat in the marketing world.
Interviewed Guillermo and other students before helping to edit the videos.
GROW WITH US
The bryanisd.org/GrowWithUs campaign highlights Bryan ISD 12 main programs and all the possibilities available with them under the “More Choices. More Opportunities.” mantra.
The complementary bryansid.org/PathLeaders campaign gives a face to all the possible paths through Bryan ISD. The three path leaders from Bryan ISD’s three biggest high schools are all involved in multiple programs and activities to show younger students that they can follows similar paths.
The bryanisd.org/TheyStartedHere campaign was featured on billboards throughout the Bryan Community.
INSIDE BRYAN ISD
"Children First. Always." is Bryan ISD’s guiding philosophy for external marketing, as students are the ultimate measure of our success. We have a different mindset for our internal employee newsletter. It is focused on creating an entertaining, exclusive environment for employees. Inside Bryan ISD is a place where fun is standard, and accomplishment is celebrated. We desire a publication that rewards employees for their daily dedication to our students, and Inside Bryan ISD meets that goal.
My role is to write and design the entire newsletter form start to finish.
Interviewed Lanora and other employees before helping to edit the videos.
Powerful Videos
Conceptualize, Edit & Help Film Impactful Experiences:
Writing Samples
Video Script Examples:
#MyDailyDrive
Alfred Scott Announced as Principal of Sadberry Intermediate
Article Examples:
Fluent in Six Languages, Bryan Collegiate Student Will ‘Never Stop Learning’
